Tuesday, January 26, 2010

She's So Fly Fishing Lure Project To Benefit The National Breast Cancer Foundation

(concept sketch of She's So Fly lures to benefit breast cancer awareness)

Fishing For A Cure - One Lure At A Time

She’s So Fly, with the generous help of many pro-anglers and custom fishing lure manufactures has been working together on a very exciting project to benefit the National Breast Cancer Foundation (NBCF).

What is Breast Cancer?

Breast cancer is a disease in which malignant (cancer) cells form in the tissues of the breast. It is considered a heterogeneous disease—differing by individual, age group, and even the kinds of cells within the tumors themselves. Obviously no woman wants to receive this diagnosis, but hearing the words "breast cancer" doesn't always mean an end. It can be the beginning of learning how to fight, getting the facts and finding hope.

About the National Breast Cancer Foundation (NBCF)

NBCF is committed to spreading knowledge and fostering hope in the fight against breast cancer. By funding free mammograms for women who could otherwise not afford them and supporting research programs in leading facilities across the country, NBCF helps inspire the courage needed to win this monumental battle. Be a part of the solution and discover how to help.

The National Breast Cancer Foundation mission is to save lives through early detection and to provide mammograms for those in need. Our mission includes increasing awareness through education, providing diagnostic breast care services for those in need, and providing nurturing support services.

Stay tuned for further information on the original She’s So Fly custom lures to come soon. The 1st prototypes are scheduled to be completed with in the next week. A few concept sketches are shown above to give you a general idea – there will be more color selections available and lure sizes for each specie of fish selected for this project.

She’s So Fly and friends plan to launch a different design concept for each year as technology and patterns change in the fishing world. These can be kept as a collector’s item or simply used to fish with. Each lure will be numbered and will be a limited edition series. 

What is most important not to forget is that we are launching this "Fish For A Cure" project to generate revenue from lure sales to benefit the NBCF.

Your support is appreciated in advance!

Tight lines and fun times,

Sherri Russell, editor


Anonymous said...

For someone who has only fished a very short while, you have developed many visions that will further the ambitions of women everywhere to step out of the "safe" zone and try something totally new.

Anonymous said...


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