Friday, November 6, 2009

Who is Fly Fishing?-Statistics

I wanted to share some interesting fly fishing statistics with my fans. This is no way intended to discourage anyone from getting involved in the sport of fly fishing. I just want to point out the average fly fisher-person.

In fact, the goal of this blog is to encourage EVERYONE, regardless of income, education, age, gender or martial status to get outdoors and enjoy the sport of fly fishing.

While many of our sponsors (advertisers) are somewhat higher end retailers that carry all the latest and greatest in fly fishing gear, you can still save significant money by also purchasing your fly fishing from our online mall from retailers such as Walmart, Gander Mountain or Cabalas.

Our online mall features and option here you can shop your favorite retailers, more than 6,000 retailers, and save money. You can save up to 30% in rebates and 60% in discounts and best of all, it’s fast, free and easy.

The large majority of fly fisher-persons (men and women) tend to be highly educated, married, have an annual income in excess of $100,000, own their own homes, are in managerial positions and currently tend to be male, but women are the fastest growing segment with the sport of fly fishing. The average age of your typical fly fishing person also seems to 40 and above, yet again, younger people, including women is another fast growing segment of fly fishing.

Overview: A representative sample of FLY FISHERMAN magazine subscribers was contacted via direct mail. A questionnaire, drafted to industry-developed Audit Bureau of Circulations (ABC) Standards, was delivered by BETA Research Corporation to collect specific demographic data. ABC selected the subscriber sample from the February 2004 issue. Initially, a total of 1,200 questionnaires were mailed to subscribers*. A second survey was mailed to non-respondents. A total of 507 responses (adults only/18+) were received. The ABCaudited response rate** for the survey is 42.94%.

To read more interesting fly fishing statistics, read the entire survey at


Twitter Delicious Facebook Digg Stumbleupon Favorites More