Sunday, December 20, 2009

The Advantages of Internet Advertising vs. Traditional Advertising

Internet advertising is huge

With the growth of information on the internet has growth the amount of time people spend on it, which has in turn generated a new market for internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason.

Internet advertising is targeted

As a company looking for advertising opportunities to a specific market, internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Programs like Google's AdWords and AdSense match up advertisers with content that their target market peruses regularly. Forget the costly machine-gun strategy of newspaper advertisements, internet advertising is targeted!

Internet adverting enables good conversion tracking

It's impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisments is difficult. However, internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.

Internet advertising has a lower entry-level fees

If you have a limited budget, internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google and Overture on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at a nickle or dime a pop.

Internet advertising can be much cheaper

Because of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from internet advertising is typically much better than traditional mediums.

Internet advertising has greater range

One more benefit is that, since the internet spans the globe, pockets of your target market scattered around the world can all be targetted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area.

Note from the editor:  She's So Fly has approx 30 very popular websites and blogs that are available for advertising.  Ad sizes and prices are as follows:  125 x 125 badge size is $49/year and 125 by 250 is $99/year.  For more information, and/or a list of sites available, please submit all requests through the "contact us" form.



george said...


The information is seems to be quite interesting.

In the internet marketing we can also get the ads about their business so that it’s helpful to clients to know the information about the products. So providing the information through the ads we can improve our company reputation through this internet marketing.

Mark said...

You’ve have shared an interesting information, well ! makes all our resources available so you can put your advertising dollars where they will make your business grow: internationally, nationally, statewide, regionally or locally.

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